Google Shopping Ukraine: new service, new possibilities
Ukrainian online merchants have got a possibility to purchase through AdWords the Google cost per click (CPC) ads. Product Listing Ads (PLA) is Google’s paid shopping ads program, which consists of the Google Shopping data feed, the Google Merchant Center dashboard and the Product Listing Ads campaign section of Google Adwords.
Google Shopping Ads are optimized for conversion based on factors known to engage online shoppers with a product. PLAs display at the top of search results, above search ads.
PLAs allow you to take up additional visual real estate on Google’s search engine results page (SERP). Combining a Google Shopping strategy with your current paid search and SEO tactics will help you earn the full visual real estate of Google – increasing your click-through rate!
Limenet supports Google Shopping campaigns in Ukraine, the new campaign type for Product Listing Ads (PLAs), enabling the management of product ads and product groups. Activate this search ad format with its product rich information such as product image, price, merchant name, and promotional text, and utilize Limenet to track, optimize and report on PLA performance. Limenet's PLA-specific bid policy and holistic tracking allow you to bid intelligently for this unique ad type while incorporating PLAs into your overall marketing strategy.