Relevant, holistic content is more important than ever
Sharing fresh content has been an important part of building your business Web presence for a while. But, thanks to recent changes to the online marketing landscape, content is now more important than ever when it comes to getting found online.
Google has launched several algorithm updates recently that have had a big impact on search engine optimization (SEO). For example, Google search includes a “recency” factor into search relevance criteria which is has weighted more, and it now penalizes content farms for producing low-quality content. Now, almost all search engines, not just Google, factor freshness of content into their search algorithms, making this an important component for SEO.