Google SEO Trends 2016
The SEO industry, like the technology sector, never leaves us without something to talk about.
1. Mobile-Optimization. Google is claiming that a desktop-specific site isn’t necessary, and their change to a local three-pack reflects their commitment to a “mobile” experience across all types of devices.
2. Accelerated mobile pages. AMPs were actually introduced at the end of 2015 by Google, as a way to make the web easier to navigate and read for mobile users. The benefit is you could earn a place higher in search results, in an AMP “carousel” with other AMPs. This is a real organic search visibility that shouldn’t be neglected.
3. Video content. It took another step forward this past year, thanks especially to brands like Facebook. Nothing much has changed to the way search engines index and provide videos, but video content is in higher demand, so it’s seeing more links, shares, and interaction than ever before.
4. Real-time Google updates. Penguin 4.0 now updates in real-time, meaning if you’re caught using questionable link tactics, you’ll get penalized faster, but if you start repairing your reputation, you’ll be able to recover faster as well.
5. Social Content Will be More Readily Indexed. In 2016, more platforms become more heavily indexed in the vaults available to Google and other search engines.